The Shell Foundation is the charitable arm of the Shell Oil Company that looks to develop sustainable solutions to social problems arising from the links between energy, poverty and the environment.
The brief was to position the CEO Dr Kurt Hoffman as a commentator on national television and radio and to achieve coverage in a quality broadsheet to coincide with the anniversary of Live 8. Dr Hoffman is a leading critic of aid who believes that NGO’s need to think like and act more like businesses if they are going to alleviate poverty in Africa.
Interviews were secured for Dr Hoffman on Sky News, Channel 4 News, BBC News 24, Radio 5 Live and Radio Wales. Opinion pieces written by Dr Hoffman were published in the Observer and Sunday Telegraph.