The Royal Academy of Engineering
The Dilemmas of Privacy & Surveillance Report
The brief was to ensure that key members of the advisory panel delivered clear and concise messages to the media about the importance of the report to the debate on privacy and surveillance and the increasing impact on society.
The media training programme consisted of a session on defining the key outcomes of the report utilising everyday examples to illustrate the story, a review of the sound bite scenario, addressing relevant questions and a series of down the line interviews with a journalist and crew at an outside location. The participants were able to use this experience to good effect as the story gained national media exposure in a number of national newspapers, mainstream television and radio sources, pan European channels and on-line new sites.